OUR AUDIENCE

Rap Griot reaches a culture-driven U.S. urban audience, primarily men ages 25–44, tapped into hip-hop and celebrity culture that produce an engagement rate between 12% and 18% monthly. Our platform is followed and actively engaged by hundreds of music industry professionals and rappers with proven credibility. Rap Griot has done Instagram collaboration posts with Jadakiss and Havoc, and posts have been shared by celebrities like Shaquille O’Neal. Our followers range from civic leaders like Baltimore Mayor Brandon M. Scott, to major entertainment figures including Nick Cannon and Kevin Liles—making Rap Griot an ideal bridge for brands seeking authentic access to tastemakers.

OVERALL PERFORMANCE (Average 30 Day Period)

• 3.1M Total Views

• 327K Total Engagements

• 10.5% Engagement Rate

• 5.6K New Followers

• AUDIENCE & DISCOVERY

• 80.4% of engagement from non-followers (Strong viral reach & discovery)

• 19.6% from core followers (High trust, repeat viewers)

ENGAGEMENT BREAKDOWN

• 71K Likes

• 9.3K Comments

• 9.2K Saves

• 55.8K Shares

• 2.6K Reposts

• High saves + shares indicate cultural relevance and replay value.

CONTENT PERFORMANCE

• Reels: 60.3% of total engagement

• Posts: 39.6% of total engagement

• 194 pieces of content published in 30 days (High-volume, high-impact output

SOME CELEBRITIES THAT TUNE INTO RAP GRIOT

FREQUENTLY ASKED QUESTIONS

Are custom promo packages available?
Yes. Custom promo packages and à la carte options (including rollout strategies) are available upon request.

Is there a time limit on video content?
Yes. All promo packages that include video are limited to 90 seconds maximum.

What is the turnaround time?
Turnaround time depends on when all required materials, instructions, and payment are received. In most cases, delivery is completed within 3–7 business days.

What do I need to provide to get started?
Clients must provide all media assets, copy, instructions, and approvals before production begins.

What is the payment policy?

Projects that cost $100 require full payment upfront before work begins. Projects over $100 require a 50% deposit to start and 50% due upon client approval of the final deliverable.

Are revisions included?
Minor revisions may be included depending on the package. Additional revisions or scope changes may require an added fee.

STANDARD PACKAGES

INSTAGRAM STORY

The Stories Package offers a fast, high-visibility way to reach the Rap Griot audience in real time. Brands receive Instagram Story placements using custom or brand-provided visuals, with brand tags, swipe/CTA links (if applicable), and short supporting text created if needed. Stories are designed to feel native and conversational, keeping engagement high while driving immediate action. Best for: Flash promotions, limited-time offers, reminders, and traffic pushes.

INSTAGRAM PHOTO POST

Rap Griot will create a custom image or use brand-provided assets, ensuring the visual aligns with both the brand and hip-hop culture. Each post includes a caption, brand tag, and CTA (created if needed) and remains a permanent post on the feed. Best for: Product testing & first-time partnerships. On our page, our photo "Rap Report," is an example of a Photo Feed Post.

INSTAGRAM REEL

Rap Griot delivers one sponsored Instagram Reel designed to feel organic within hip-hop culture, paired with a custom caption and pinned comment CTA to drive action. We can also play a music video, interview clip etc., incorporated into the Rap Griot branding that our followers are accustomed to. The brand is lightly integrated into the voiceover, maintaining authenticity while ensuring clear visibility. The post remains permanent, giving the campaign lasting value. Best for: Product drops, launches, and major announcements. On our page, the "Breakdown," "Next Up," and "New Video" are examples of the style of Reels we create.